If you have been in internet marketing for any time at all, even a small amount of time, you have probably heard the term “sales funnel”. It seems pretty straightforward as internet marketing strategies go…funnel the sales to you…and in a way, it is, but there is really more to it than just funneling sales to your bank account.
Creating a sales funnel really involves doing all of the things that need to happen before your customer clicks on the “buy now” link…AND…it also includes all of the things that happen from that point on as well. Really, the question should be “where” is the customer clicking the “buy now” link?
You are probably thinking “well, at the bottom of the sales page, where one funnel away template most of the buy links usually are”. Wrong answer. You should be thinking about the answer to this from a strategic standpoint, not a physical ,”where is the link on the page” standpoint.
Strategically, if your customer is seeing the “buy now” link AFTER they have opted into your list…you have nailed what is probably one of the biggest stumbling blocks to making money online. This is a mistake that a lot of online marketers make because they are so focused on making the sale that they don’t think strategically. What I mean by this is they don’t think about building their business long term, they focus on getting their commission RIGHT NOW.
If you focus on getting a list built first, and marketing to your list second…you will be way ahead of your competition and well on your way to making huge amounts of money online. Now don’t get me wrong, you can and should show your customer a sales page, or a buy link immediately after they opt-in…but if you never get them to opt-in then you are missing out on multiple…and I mean dozens and dozens of opportunities to market to them later through email and your autoresponder system.
So the idea that a sales funnel is to funnel sales to you is true, but you want to make sure you consider all of the aspects of that sales funnel. What does your customer see, when do they opt-in, at what point are you presenting them with your offer? If you keep all of these points in mind when putting together your sales system, or funnel…you will not only have a funnel in place…but you will have a broad funnel that channels customers and buyers from different sources. These different sources will be the sources of traffic you are using AND…the email campaigns you have in place that will send lots of offers…over time…to your customers. This fine point to the sales funnel is what makes it one of the top internet marketing strategies: the more sources, the more buyers, the more profits. Simple and easy.